A new record result for Salzburg in the Meeting Industry Report Austria 2016 (mira)


After Vienna, Salzburg remains the most popular MICE destination in Austria and has increased the market share for the year 2016 to almost 20%.

In 2016, a total of 3,667 congresses, conferences and seminars took place in Salzburg, which signifies an increase of 22.4%.

The number of participants increased by 5.7 per cent to 219,500 persons. This growing number of well-funded guests from Austria and abroad also ensures for numerous overnight stays. In 2016, the mark of 400,000 overnight stays was exceeded for the first time and increased by 22% compared to the previous year (net overnight stays: 430,683).

Compared to other state capitals Salzburg ranks the list with 1,951 events behind the federal capital of Vienna, with a clear distance to Linz (983) and Innsbruck (658). The city and the province of Salzburg share the market almost equally.

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Many thanks for your message. Above all, many thanks again for all of your help - you, Bernadette, Ilona, and everyone from Panorama Tours were absolutely invaluable to the success of the meeting. I appreciate your staffing the departure desks...

Frank Jones, Health Science Communications