Industry association meets outside Germany for the first time

More than 120 participants enjoyed a diverse programme of events at the regular VEDA gathering in Salzburg. The annual event organised by the German association of motorway service stations was held outside Germany for the first time this year.

Salzburg Convention Bureau recorded a major success when the German association of motorway service stations (VEDA) chose to stage its annual gathering in the city of Salzburg. In excess of 120 congress guests from Germany spent three days rich in variety in Salzburg and its surroundings. The agenda of the transit route service specialists covered issues such as crime prevention, alternative fuels and pricing developments on German motorways, and also involved a trip to the Rupertikirtag fairground, a tour of the old town and a glimpse behind the scenes of the Salzburg Festival. The meeting itself was held at Imlauer Hotel Pitter.

German service stations are refuelling, service and catering facilities with large car, coach and HGV parks, and are located along German motorways. An Autohof is a specific type of motorway service station that can be accessed from both directions via normal motorway exits, and can also be reached via local road networks. They remain open 365 days a year. The benefits they offer road-using customers include favourable fuel prices and a great range of catering options. Currently, Germany’s 75 VEDA member stations employ over 5000 employees ( This year the members met up in Salzburg to elect a new executive board, to see several expert speakers, hold discussions and to discuss various issues with suppliers and partners within the industry.

Large companies impressed by Salzburg’s meeting and congress facilities

Salzburg Convention Bureau was particularly pleased about the fact that all of the participants and sponsors at this VEDA gathering were all businesses in their own right, in turn seeing the venue as an interesting location, being potential customers looking for venues to hold their own events. This group of well-known multipliers included the mineral oil giants Total Germany and Shell, the automobile manufacturers Tesla, and service and product suppliers such as MCS and Edeka. Salzburg Convention Bureau was able to land this major event while VEDA’s Chief Executive, Herbert Quabach, was participating in a study trip here in 2016.

Extremely positive participant feedback

“This year is the first time we have chosen a meeting venue outside Germany and it didn’t take us long to make up our minds to select the city of Mozart, just over the border, having enjoyed the excellent presentation given by Salzburg Convention Bureau”, explained Mr. Quabach, as he gave the event a very affirmative review: “Participant feedback was extremely positive. The infrastructure of the wonderful meeting rooms at Hotel Pitter was close to perfect and it’s a city that offers its own very unique flair. We found Leopoldskron to be particularly stunning. As well as being easily accessible by road, rail and the city’s own airport, Salzburg was able to provide perfectly organised and tailored meeting services."

Zur Seite