How the MICE destination is doing: Meeting Industry Report Austria 2017

With nearly 3.5 million overnight stays (+5.7% compared to last year), the conference industry plays an important role in the Austrian tourism industry.

Successful Meeting Industry Report Austria 2017

The most important indicators for the Austrian conference industry are clearly pointing up — the number of congresses, company meetings, and seminars increased by 11.9% overall in the past year, rising to 21,641.

The number of international events even increased by 14%. This shows what an internationally attractive conference location Austria is.

With nearly 3.5 million overnight stays (+5.7% compared to last year), the conference industry plays an important role in the Austrian tourism industry. This is because congresses and conference participants typically have a great deal of purchasing power. They stay in Austria for approximately 2.3 nights, and the revenue generated per person is many times that of the average vacationer.

The number of participants increased by 10.7% to nearly 1.7 million — a new record for Austria!

And how are things looking for business events in the state of Salzburg?

We have put together the most important key figures for the state of Salzburg in an infographic for you. The state of Salzburg takes second place in both the number of conferences and the total number of participants, behind the national capital Vienna.

Compared to 2014, the number of all congresses, company meetings, and seminars in the state of Salzburg increased by 140%. The number of participants increased by more than 13% in the same time period.

Do you want to know what these trends might mean for your conferences? Just contact us and we will be happy to give you additional information and first-hand facts.

Have a look at the complete results of MIRA 2017 at the Austrian Convention Bureau Website here: www.acb.at.

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