After Vienna, Salzburg remains the most popular MICE destination in Austria and has increased the market share for the year 2016 to almost 20%.
The number of participants increased by 5.7 per cent to 219,500 persons. This growing number of well-funded guests from Austria and abroad also ensures for numerous overnight stays. In 2016, the mark of 400,000 overnight stays was exceeded for the first time and increased by 22% compared to the previous year (net overnight stays: 430,683).
Compared to other state capitals Salzburg ranks the list with 1,951 events behind the federal capital of Vienna, with a clear distance to Linz (983) and Innsbruck (658). The city and the province of Salzburg share the market almost equally.